Subscription traps – free products and sample packages

Abonnemangsfällor – gratisvaror och provpaket - Engelska

Have you said yes to a sample package or free product, or perhaps participated in a market survey or competition online and then received ongoing demands for payment? If so, you have probably ended up in a subscription trap. Diet supplements and hygiene products are examples of products that frequently occur in subscription traps.

Translated page: This text has been translated from Swedish. The text and appearance of the page may look different from the original page.

Rights when you order something online

  • You have 14 days to withdraw from your purchase when you make a distance purchase, for example online or over the phone.

  • You do not need to pay for something that you did not order.

  • The company must provide you with clear information about the price.

  • You can dispute a payment demand if you receive an item you did not order.

More information

  • Sometimes the consumer is tricked into a subscription they do not want. Subscriptions are often expensive and hard to get out of. Hygiene products, diet supplements and underwear are products that frequently occur in subscription traps.

    Companies that have lured you into so called subscription traps use different methods, some common examples are:

    Sample packages and free products

    A common way to trick consumers into subscriptions is for companies to offer a product very cheaply or even for free without clearly informing that you are agreeing to a subscription. If it is a subscription trap, you will receive additional goods with accompanying invoices or further withdrawals will be made from your account.

    You may receive the offer through, for example, telemarketing or online advertisements.

    Competitions and surveys

    You may be lured into participating in a market survey online or participating in a competition. You will often find these surveys and competitions in ads or posts on social media, for example Facebook.

    When you click on a link you may be asked to answer different types of questions and provide your card details in exchange for a cheap product or entry in a giveaway. This may result in your becoming a subscriber and money being deducted from your account on a regular basis.

    Text messages or emails

    You can be lured into a subscription by answering a text message or email. It may often appear that the text messages is sent by a serious company, but it often involves an unreliable company that poses as someone else.

    For example, the text message may instruct you to click on a link to participate in a competition. It may also contain information saying that you have been approved for credit and that you need to dial a number if you have any questions.

    If you click on the link or dial the number there is a risk that you get caught in a subscription.

  • If the company claims that you have approved a subscription, you can always demand that they prove it. It is always the company's responsibility to prove that there is an agreement between you and what you agreed upon at the time of the order.

    If you receive an invoice for something you have not ordered or approved, you do not need to pay. Just because a company claims that you are obligated to pay for something does not mean that you are.

    You are also not obligated to pay the cost of returning an item that you did not order.

    If you receive an incorrect invoice, it is always important to dispute the invoice, meaning to protest against it

    How to dispute an incorrect invoice

  • A company that calls you and sells goods or services via telephone must, by law, obtain written approval from you for the agreement to be valid. Simply agreeing to an offer verbally is not sufficient for a valid agreement. Your written approval must also occur after the call has ended.

    If you have not approved the agreement in writing after the call, it is invalid, and you should not have to pay.

    The company must be able to prove that you have approved in writing, and that it occurred after the call.

    If you have received a payment demand despite not giving your written approval, you have the right to dispute the invoice, meaning to protest against it.

    How does written consent work?

    A written consent can be provided in different ways. You can for example:

    • sign a paper that is sent to you by post
    • approve electronically via email or text message
    • approve via e-identification, such as bank ID.

    Approval must be given after the telephone conversation, so that you have time to think about the offer. Thus, it is not acceptable for the company to instruct you to approve the offer during the conversation.

  • If you have ended up in a subscription that you do not want you can use your legal right of withdrawal. The right of withdrawal applies to distance purchases, for example online or over the telephone. The right of withdrawal is normally 14 days and applies throughout the EU.

    If you have accidentally ordered something that you are not interested in you can contact the company within two weeks from when you received the product and inform them that you have changed your mind.

    Withdraw from the purchase in writing, for example via email, and save a copy in your email as proof.

    Sometimes the right of withdrawal can be extended and you can have more 14 days to withdraw from the purchase.

    Read more about your options to withdraw

  • If you believe that you are not obligated to pay for a subscription, you should dispute any payment demands you receive. To dispute means that you contact the company and explain that you will not pay and why. If the money has already been withdrawn, you can demand that the company refunds the money

    Always dispute in writing, for example via email. Keep a copy.

    Continue to dispute in writing if you receive a collection notice or a payment order from the Enforcement Authority.

    As long as you dispute the claim you believe is incorrect in writing, you will not receive a payment default.

    Read more about disputing a demand for payment

  • Has the company charged you incorrectly and you paid by card, you may have the opportunity to seek help from your bank, the one that issued the card to you. This is called making a chargeback request.

    What your rights look like depends on the type of card you used to pay for the purchase. You have stronger protection when you pay with a credit card. If you have paid with a debit card, the terms and conditions of the card govern what you are entitled to.

    Read more about chargeback

  • You can file a complaint with the National Board for Consumer Disputes (ARN) if you and the company cannot reach an agreement.

    ARN will assess your case and then recommend how your dispute should be resolved. Most companies follow ARN’s recommendations.

    A typical processing time is about 6 months.

    What does it cost to file a complaint with ARN?

    It costs SEK 150 to file a complaint with ARN. When you submit your complaint, you can request that the company compensates you for the cost if ARN makes a recommendation in your favour.

    Requirements for ARN to Review Your Case

    • The company has rejected your claims or has not responded within a reasonable time.
    • The amount you and the company disagree on exceeds ARN’s value limit. You cannot include the fee for filing a complaint with ARN.
    • You file the complaint within one year from the first time you complained to the company.

    File a complaint on ARN’s website

    Need help with your complaint?

    Sometimes, the municipal consumer advisors can help you file a complaint with ARN.

  • If you feel that a company has violated the rules of the law you can bring it to the attention of the Swedish Consumer Agency by filing a report. The Swedish Consumer Agency will check to ensure that the company is complying with the rules of the law, and reports is an important basis of the work carried out by the agency. However, a report does not guarantee that your individual case will be assessed or decided on.

    File a report on the Swedish Consumer Agency's website (in Swedish)

Proofread: 5 May 2025

The content is presented in collaboration with ECC Sweden, which is part of the ECC network and the Swedish Consumer Agency's information service. ECC Sweden is part-financed by the European Union.

The content of this website represents the views of the author only and it is his/her sole responsibility; it cannot be considered to reflect the views of the European Commission and/or the European Innovation Council and Small and Medium-sized Enterprises Executive Agency (EISMEA) or any other body of the European Union. The European Commission and the Agency do not accept any responsibility for use that may be made of the information it contains.

EU flag with the text 'Co-financed by the European Union'